Consumer Marketing Lead (Lead Associate - AVP)

The NETS Group is a leading payments services group, enabling digital payments for merchants, consumers and banks across the entire payments value chain. 
 

The Group operates Singapore’s national debit scheme enabling customers of DBS Bank/POSB, HSBC, Maybank, OCBC Bank, Standard Chartered Bank and UOB to make payments using their ATM cards or mobile devices at more than 130,000 acceptance points in the country as well as online payments.

We are looking for a Consumer Marketing Lead (Lead Associate to AVP level) who combines strategic thinking with hands-on execution to drive impactful marketing initiatives. This role is responsible for developing and executing marketing strategies that grow awareness, usage, and engagement across our payment products. You will also play a key role in driving new product launches, working cross-functionally to take new offerings to market with clarity, creativity, and speed. The ideal candidate thrives in a fast-paced environment, is highly detail-oriented, results-driven, and operates with a can-do, independent mindset.

Key responsibilities

• Develop and implement marketing strategies to grow product awareness, drive consumer engagement and continuous usage.

• Plan and execute integrated campaigns across digital, social media, retail activations, and ATL, aligned with business goals and timelines.

• Translate product features, consumer insights and market trends into compelling campaign propositions and messaging.

• Collaborate with cross-functional teams (product, business and sales, analytics, operations, legal) and external partners (creative/media agencies, merchants, suppliers) for campaign development and execution.

• Demonstrate hands-on capability in creating a range of marketing assets including social content, digital banners, EDMs, in-store POSMs, product collaterals, website landing pages and video briefs.

• Skilled in a wide range of marketing disciplines, including content creation, copywriting, pay-per-click advertising, email marketing, social media marketing and performance analytics.

• Ensure all marketing materials are brand-consistent, audience-relevant, and compliant with industry regulations and internal processes.

• Monitor and analyse campaign performance metrics and consumer response to drive continuous improvement.

• Manage multiple projects simultaneously while maintaining meticulous attention to detail and high standards of delivery.

• Manage marketing budgets responsibly, ensuring efficient allocation of resources, and regular budget tracking and reporting.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Minimum 5 years’ working experience, preferably in banking, fintech, or payments. Experience with digital and social media marketing is a must.

• Proven track record in managing end-to-end campaigns and delivering business impact.

• Strong analytical and strategic mindset with the ability to make data-driven decisions and solve problems effectively.

• Hands-on in asset development and campaign execution across multiple platforms.

• Highly meticulous, process-driven and well-organised, with strong attention to detail.

• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

• Experience in budget planning, tracking, and optimisation.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.

• Can-do attitude, self-starter who is pro-active, independent and results driven.

• Bonus considerations:

  • Knowledge of digital tools and platforms (e.g. CMS, Google Analytics, email platforms).

  • Familiarity with regulatory and compliance requirements in financial services marketing.

Network for Electronic Transfers (Singapore) Pte Ltd.